"Guaranteed coverage" offered by Bitwire typically refers to a specific type of service where the newswire ensures that your press release will appear on certain platforms or media outlets. However, it's important to understand what this actually entails:
- Online Placements
Most often, "guaranteed coverage" means your press release will be published on a network of online news sites, blogs, or industry-specific platforms that have agreements with the newswire. - Syndication Networks
These are often smaller or niche websites that automatically publish content from newswires, rather than major news outlets.Newswire's own platform: Your release will typically be published on the newswire's own website or distribution platform. - Partner Sites
Some newswires have partnerships with certain media outlets or industry-specific sites where they can ensure publication. - No Editorial Control
While placement is guaranteed, these sites usually publish the release as-is, without editorial input or additional reporting. - Not Major Publications
"Guaranteed coverage" rarely, if ever, includes guaranteed publication in major news outlets, as these maintain independent editorial control. - SEO Benefits
One of the main benefits of this service is often improved search engine visibility due to multiple online placements.
It's crucial to note that "guaranteed coverage" doesn't mean your release will be picked up by journalists for further reporting or published in high-profile media outlets. It primarily ensures online visibility across a network of smaller platforms. When evaluating newswire services, it's important to ask for specifics about where exactly your release will appear and what kind of audience these placements typically reach.
